Meet One of Brazil’s Most Successful Entrepreneurs; Duda Melzer

Having been born into an entrepreneurial family it was not surprising that Duda Melzer chose to become an entrepreneur too. Mr. Melzer is the grandson of the RBS Group founder, Maurício Sirotsky Sobrinho. Duda has become a force to reckon with in the business world. He is the current chair of the RBS Group, which has a presence in the states of Santa Catarina and Rio Grande do Sul. He is also the chair of e.Bricks Digital; a company that focuses on investing in digital businesses. It has operations in both Brazil and the US.

His Career Path

Eduardo Melzer ( has successfully built his career to where it is today since he graduated from the Pontifical Catholic University of Rio Grande do Sul at the age of 26. Since then, he has gone on to acquire an MBA from Harvard Business School plus two additional executive courses.

Before joining RBS Group as its Director General, he worked in North America. In the US, he worked as a senior Financial Analyst for the Delphi Corporation. Besides that, he worked as the Director General for BoxTop, a non-traditional media firm. In 2012, he became the chairman of RBS Group and in 2015, he became chairman of the Board.

His Inspiration

When asked by about who inspires him most, Eduardo said that John Davis, a professor at Harvard was one of his most important mentors. John Davis is a renowned family business specialist who has worked with RBS to make it one of the most successful companies in Brazil. Other influential figures that have helped Duda are Ram Charan and Jim Collins, with whom he still consults on various issues. Duda is a firm believer is the professional management of family run businesses. He credits it to the 60 years of success that RBS Group has enjoyed.

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