e.Bricks Digital is a digital media company that’s recently made it onto the scene. Owned by Duda Melzer, who’s CEO of both the digital media company and RBS Group has helped local businesses to advance. Using funding such as venture capital, many Brazilian businesses have made it online. These companies had been hand-picked. Not just anyone was able to receive funding; strict criteria must be met and the companies must already be established. Other funding and private equity offerings were made to “new” startups, however, the amount provided was far less. The new startups are required to have a huge potential for success. This is a great initiative for Brazil as it’s relatively new in the digital marketing sector.
In an article on Estadao, Duda Melzer’s background in marketing and entrepreneurial studies assisted him in being so well prepared for this market. Having worked at other media companies, and even in the financial sector as an analyst; Duda had the skill set necessary to make such large investments and sharp business decisions. He assisted both a well-known wine distributor and art show make their presence online. Both have been wildly successful, and serve as models for other online businesses.
Duda’s educational experience also assisted him in being prepared to take on such large tasks. Being a graduate of Harvard University’s MBA program and a bachelor’s degree program in Brazil; he’s certainly well educated. Duda also formed many connections through his schooling putting him in a great position to be a leader. Duda Melzer has served on ethical boards in the media industry. Choosing to “self-regulate,” Duda and his company impose an even greater standard upon themselves than the industry norm. His company is rather transparent in posting information regarding news releases and corporate initiatives regarding both business and social matters. Duda Melzer and RBS Group stand out due to their extraordinary efforts and contributions. More details can be found on Crunchbase.