Lori Senecal is a woman who lives in Canada specifically having grown up in the Montreal, she is the youngest girl in her family that consists of 4 girls. She earned her degree in the University of McGill. When Lori was young she set her principles and her bar high and as a result got a lot of attention from her siblings and parents. Since high school she has always had the desire to venture into business, she has been a coach of gymnastics while in high school and college. Coaching has really helped her develop leadership traits since it’s an individual and team sport. Lori is also well versed and knowledgeable in the field of marketing and advertising. Lori Senecal specializes in innovative technology solutions that help in solving business challenges. For more details visit Crunchbase.
The inspiration that pushed her career in advertising came from her days in coaching. She joined CP+B agency in 2015, she has been the chief executive officer of the agency since then. Vast growth and impact have been experienced during her time both in CP+B business as well as its culture. However, in one of the emails that were sent to the company’s staff said that Lori Senecal was to leave the agency at the end of the year 2017. In addition, CP+B agency was recognized in 2017 among the “creativity innovators of the year” this achievement was fueled as a result of Lori’s strong focus on talent and good leadership. Aside from this Lori Senecal has been continuously named among Ad week’s power 100 lists for the past 2 years as one of the top leaders in technology, marketing, and media. Most recently she was also recognized as a leader bringing a radical change in the future of business and as a result being spotted as the most creative people in the field of business in the year 2017. Check out Fastcompany for more.
Lori Senecal has also served as a chief executive officer and global chairman of KBS. Here she also brought about profound growth and impact that grew KBS agency from a 250-person domestic to over 1000 people, as a result, the agency was recognized by Crain’s as one of the “best places to work in New York City”. She has also worked in the New York flagship office and also in the McCann world group as the chief executive officer and global innovation officer respectively.
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