The Life And Work Of Luiz Carlos Trabuco Cappi At Bradesco

Bradesco appointed Octavio de Lazari Junior as Executive Board Chairman in replacement of Luiz Carlos Trabuco. The succession and replacement within the organizational ranks of Bradesco will happen formally after the General Assembly, which will occur on March 12, 2018. Luiz Carlos Trabuco will continue to be the Chairman of the Board of Directors.

Octavio de Lazari Junior is the Chief Executive Officer of the Bradesco Seguros Group, and a vice president at Bradesco. He started working with Bradesco is 1978, where like his predecessor rose through the ranks. Lazari Junior earned his Economics Degree at Osasco’s Faculty of Economic and Administrative Sciences. He majored in Strategies in Finance at Dom Cabral Foundation and took Financial Management at the FGV. And last but not the least, Lazari Junior entered the Fundacao Instituto de Administracao and finished Financial Marketing and Strategies there.

Luiz Carlos Trabuco, on the other hand, earned his degree at UNESP, which was formerly known as the Faculty of Philosophy, Sciences, and Letters located in Sao Paolo de Marilia, Brazil. He undertook postgraduate units at the Fundacao School of Sociology and Politics in Sao Paulo, specializing in Socio-Psychology.

He was seventeen when he began working at Bradesco Bank with the position of clerk. He worked his way up the organization’s employment ladder until he was selected to be the Director of Marketing. As the head of the Marketing Department, Luiz Carlos Trabuco was able to innovate the bank’s communication system along with the establishment of an amicable relationship with the media. He held the said position for eight years. After which he was appointed as Bradesco Vida e Providencia’s Chief Executive Officer, which he held in 1992 until 1998.

Once again in 1998, Trabuco was chosen to be the Managing Director of Bradesco Bank. After a year in that capacity, he was promoted to an Executive Vice President, which was followed by an appointment in 2003 that made him the President of Bradesco Seguros. As the President of the Bradesco Seguros Group, he also handled the divisions affiliated with the group which includes the Bradesco Saude and the Bradesco Vida e Previdencia. During that same time, he worked on the registering Bradesco’s stocks (ADR) with New York Stock Exchange.

When he was the head of the Bradesco Seguros Group – the company doubled its market share and was able to establish a twenty-five percent share of the market within the industry. Simultaneously at that time, the company’s performance rating also increased from twenty-five percent to thirty-five percent that made it the biggest insurance entity in South America.

After four decades with the bank, Luiz Carlos Trabuco was appointed President in replacement of Marco Artur Laurelli Cypriano and was signed on to take the seat as Chairman of the Board of Directors when Lazaro de Melo Brandao resigned his post in 2017.

Due to his inspiring achievements, he was listed among the 100 Most Influential Brazilians in 2009, and he was named Entrepreneur of the Year in 2015 by Isto E Din Heiro Magazine. Then in 2016 American Forbes recognized him to be among the best Chief Executive Officer in Brazil.

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