A “unicorn” company, as deemed by JustFab’s CEO, is one which is valued at over $1 billion. It didn’t get that way overnight, of course. If Adam Goldenberg’s mantra of; “If it was easy to build a billion dollar business, everyone would do it.” is any indication, it takes a lot of time and effort to put into a company before you even begin to see a steady return. The odds were hardly in the founder’s Adam Goldenberg and his partner Don Ressler, but they were determined to see their business grow into one of the greatest fashion retailer the internet has to offer.
Carrying an assortment of products, from bags to shoes to jewelry and denim, JustFab has become a namesake for hundreds of thousands of online shoppers across the world. It makes sense when JustFab is tailor made to the individual’s experience and preferences, instead of just throwing the same thing in every member’s face on styleforum.net. It creates a community feeling and keeps the customers coming back for more.
Read more: TechStyle’s data-driven fashion – CNBC Video
Adam Goldenberg was named one of the 3 LA CEO’s you need to know by Built in Los Angeles. The article details his beginnings, as a video game fanatic who sold his very first company. Back in 1999 Gamer’s Alliance was sold to Intermix Media, marking the very start of his entrepreneurial career in business dealings. Goldenberg continued his rise in business years later in 2006 when he founded Intelligent Beauty, an incubator of popular internet brands. A mere four years after this, he founded JustFab and has since received impressive success given the short amount of time and it being one of his very first companies to invest his time in.
Goldenberg stresses some important factors for other entrepreneurs, in regards to the earlier days of their startup businesses. He explains that they were always metric driven and transparent in their practices and this is one of the main reasons that he and his colleagues have managed to learn from their mistakes and to figure out what works early on. This type of practice has led to a thriving business that lasts for years to come.
Learn more about Adam Goldenberg: http://www.builtinla.com/member/adam-goldenberg